Updated: Mar 24
While most of you are familiar with email lists, many confuse the same with data lists. Email lists are a numbers game and can be bought in thousands from so called B2B database companies. Data lists are more of quality and sales prospecting tool that unlock tremendous value behind each lead. With data lists every contact is a lead that would otherwise have cost you serious manhours, marketing or advertising dollars to capture.
The beauty about building a custom data lists is that you are getting a bespoke custom solution which is not sourced from a database of outdated contacts. With data lists you could build a list of your target audience sorted around Job Title, Company, Location, Industry vertical, language and a combination of any of these as well. Further most data lists will provide you social profile url of each lead. You could use data list to enhance many areas of your business as follows. Click here to read my blog post "6 B2B Sales Prospecting Strategies to grow your business"
1. Promoting your products and services
Every business needs leads which are then forwarded to sales and marketing to engage, nurture and close. There are many ways to generate leads online, however it all depends on the size of your company and the marketing budget. Some of the common online channels being digital advertising, social media marketing and content marketing. Creating great content that your audience loves is the key to online marketing success. Use researched keywords that have high search volume for your topics. Most of all get a good SEO package that builds high quality whitehat backlinks for your articles and keywords. This way you have a higher chance of getting the right inbound audience that are also searching for your keywords and content. Click here to read my post "Top 5 hacks to boost your SEO"
If you need quick results and dont have the time then you could also use Social Signals as a quick SEO fix. WIth Social Signals you can promote any url from your website, landing page, youtube video across third party social networks so even if you dont have social networks is fine, This service can quickly drive traffic to your promoted link. With a custom data list you are getting down to business right away without wasting anytime. You simply look up the linkedin profile url of your lead and get a 360 degree perspective of the lead. You can now connect with them on Linkedin, forward the lead to a regional sales team, get introduced by a common connection on Linkedin, this step helps to break ice and builds trust. You can now tailor unlimited email marketing campaigns with relevant content of interest and begin the sales prospecting cycle. The key here is to work with fewer more focussed leads. Click here to read my post "How to growth hack your business?"
2. Building a database of suitable candidates
Today the biggest challenge for most Human resources and HR professionals is finding the right candidate at the right time. Given todays age and time most recruiters, hiring managers find this next to impossible even after following candidate sourcing best practices. Many have begun to realise that hiring is a continuous process and not a one time event. Therefore it becomes highly imperative to source resumes of active and passive candidates. Another big challenge most recruiters, hiring managers face is that many candidates in some sectors have more than one job offer at any given time and may not always show up after accepting an offer. Click here to read my post "7 steps to overcome the biggest challenges while hiring?"
Ideally build a database of resumes of your desired candidate profiles in a pdf file for each candidate. These files can then be imported into your ATS or CRM and all the data gets parsed so you dont have to make any manual entries. You can then share, view or forward these resumes to your regional recruiting, hiring teams. Now you have a pipeline of candidates that you can engage with and nurture over time. This is an excellent way to get to know your candidates well ahead and build trust. The next time you have a job opening your prospect candidate already knows the company, the team and that helps them make better decisions. Click here to read my post "How to build a resume database in excel"
3. Promoting your events or workshops
Depending on the nature of your business and size, events and workshops are definitely a part of your sales and marketing strategy. A lot of companies spend a lot of money on events and moving employees back and forth both national and international. However little effort or money is budgeted to ensure the quality of visitors, registrations which can make all the difference to your business or the success of your event, workshop. The key to getting online registrations is to create a dedicated landing page for your event or workshop not on your website. Landing pages are a one page responsive design with multiple sections and opt in form for capturing lead data. You can even get signups or sell tickets. Landing pages are focussed on influencing, engaging and converting your visitors without any other content to distract them from the sole purpose of visiting your landing page. Click here to read my blog post on "How to get 10X from your next event."