How custom leads can boost your email marketing success?

Updated: Mar 24

Well as an active practitioner of B2B Content Marketing i would be lying if i told you organic content marketing had a great future. No matter who tells you what, the only way to quickly succeed at content marketing is run paid campaigns across your target social media channels.

Social Signals are a great way to promote a link to your website or landing page and build high quality backlinks across social media. This is google friendly and improves SEO and SERP rankings instantly. Social SIgnals are a quick fix SEO solution for quick results. Let me tell you organic reach on social media channels is history, paid promotions are the only way forward as social networks want returns for the reach you get. Gone are the days where you could create great content and share on social media channels and expect to drive tons of traffc to your website. However search marketing is currently skyrocketing. More and more people are searching online for everything. A good SEO strategy that builds quality backlinks to high domain authority pages is a must. Creating content around researched keywords with good search intent will ensure you dont just get traffic, but audience that you want to serve. Identifying long tail keywords with low keyword difficulty can quickly change the content marketing game into a winner. Click here to read my post "Top 5 hacks to boost your SEO"

Many B2B companies are very late to the social media party and have aggressively taken to sharing images more than anything on  social media channels especially on Linkedin and are hoping that likes will instantly convert into sales. Let me tell you right away dont be fooled by the likes your B2B images are getting.  It will only boost your ego and attract the envy of your competitors more than anything else. For B2B i strictly suggest that companies create more content about their products and services around focussed keywords and customer success stories than just sharing images. Further Content marketing is a long term strategy that needs a continuous feed of content with a consistent Search engine optimisation strategy to help create awareness, build interest in your products and services. It cannot be seen as a short term strategy to build leads.

However if you still want to succeed quickly at B2B Content marketing  you could still pay to promote and sponsor your content through Social Signals which is a quick SEO fix in a jiffy, or run PPC campaigns across social networks and drive inbound leads to a highly optimised landing page designed to convert not your website. While most Content marketers are going to tell you to keep at it and will not tell you the truth that B2B Content marketing is getting really difficult to reach your target audience unless you are working hard on your SEO strategy and creating content around well researched and focussed keywords and topics. Many clients complain that they are not getting traffic or their content is not getiing found. Thats because just randomnly creating content wont get you the juice or search engine rankings. Click here to request for a FREE web optimisation/SEO report

Talking about ideas for 2021. Let me tell you with some authority, email marketing is back but with a social media element. You are better of getting data experts to build a custom leads list based on the {Job title}, {Location} {Industry} or {Companies} you wish to target. You could get a leads list complete with 18 to 25 data fields viz; First name, last name, validated email ids, phone numbers, company name, Linkedin profile url and many more. Email marketing just with the email id is dumb stupid, but data driven custom email marketing campaigns will set you up for success right away. Getting a 360 degree perspective of your leads, almost knowing them. Get all the company updates on new projects and announcements from the Company linkedin page, size up the deal. Most of all you could connect with them on Linkedin and get to know them better. Send them product brochures, custom offers, invites to relevant events ensuring a higher response and success rate. Click here to read my post "How to succeed at B2B prospecting with data lists? "

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